After I had a tutorial and showed my current design work, I got the feeling that my work wasn't really suitable for this project. It should be more about advertising and the portrayal of women, and a publication doesn't really meet the requirements. I decided to change my idea again. I looked back at my essay and my initial research, and found that body image in advertising is one of the biggest problems. Both men and women have unrealistic body ideals because of the way advertisements are produced. Everywhere we turn, theres something telling us theres something wrong with how we look. We're given something to compare ourselves to every day, and I would like to base my practical on this. I have decided to create an ad campaign for thebodypositive.org, an organisation that teaches people how to over come conflicts with their bodies.
http://thebodypositive.org/index.html
I think that their brand could do with more exposure, and although they are doing really well and have reached a lot of people, I would like to create a campaign that enforces this brand and gives them a wider audience.
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