OUGD401 - Idea Development

After looking into guerrilla marketing, I decided that this campaign should be accessible to everyone. I'm going to produce leaflets, posters, flyers, stickers, badges, large ads and hopefully more. I want to create a campaign that will stick in peoples minds, even with a minimal design. 

This campaign would ideally be a national campaign, in all the big cities and towns. Information leaflets and flyers would be situated in gyms, doctors offices and cafe's. It's important to ensure that everyone is aware of this campaign, as the target audience is very large. 

I started with creating the A5 flyers. I wanted them to be colourful and inviting. I looked into some statistics that relate to body confidence, and found that 33% of children say they often worry about the way they look and appearance is the largest cause of bullying in schools. 83% of adults do not feel confident about their body, and 31% of 25-34 year olds say the way they look has stopped them going for a job. 

Source: http://www.berealcampaign.co.uk/

These statistics are frankly outrageous, and something needs to be done. Although the facts are important, I don't want to bring any negativity into my campaign. I would like to focus on the positive, that way no one can be distracted, or form a link with the negativity of these statistics. 

I experimented with block colour for the flyers to begin:

I felt like this was too bold and not very friendly. I liked the layout and the minimal design, so I tried a gradient background instead: 

After creating something that I think is suitable, I went on researching body positive quotes (that don't shame any body type and can be aimed at both men and women), I created 4 more flyers in different colours: 

I'm happy with this style for my campaign. Theres something distinct about the flyers, they work well together but they each carry their own message.