OUGD401 Practical Primary Research

To get a better understanding of my target audience, I conducted some primary research to see what people thought about these adverts. Since I am creating a body positive campaign, I asked people how they felt about current adverts:

I made one suitable for males and females, and the majority of people said that these adverts did not make themselves feel good about their body. This supports my campaign and shows that there is a need for a body positivity attitude within society.