OUGD401 - Practical Development

I started off my booklet with a minimal design, using a mixture of bold and regular sans serif font roboto. I think this is effective because its very contemporary and hard hitting. I designed a rough front cover describing what the booklet was about, and a short sentence on page 1 describing what in a bit more detail what the content of the book was.

After that, I designed the general layout for my pages. I wanted them to all look the same, because this represents the continuous stereotyping of women and how adverts portray them still to this day. I wanted to continue the minimal theme throughout, and possibly add some colour accents or textures later on. 

I made the quote the main factor of the design, with the year it was from in large at the bottom, representing a page number. On the next page I had the information and background about the advert and the decade on, explaining to the reader how women were portrayed in this time. I had a similar layout on my other spreads for the other years:

I'm happy with my designs but I feel like something is missing from them, it looks too plain and minimal for the book to be effective in the way that I want.