OUGD401 - Practical Posters

Once the cards and flyers were created, I started to focus on the posters. These would be the main part of the campaign, the messages that would be up in schools, universities, even in the workplace. Doctors or hospital waiting rooms and gyms are all suitable places for this campaign to be positioned. 

My posters carry these messages:

"Healthy is a good thing" - aimed at people who may have eating disorders, as healthy sometimes carries negative connotations (if they've gained weight), and can see it as someone inadvertently calling them fat. 

"Stop comparing, start enjoying" - this can be aimed at anyone. Everyone compares themselves to other people, and its important to focus on your own body. This makes a clear link with advertising too, because many people compare themselves to what they see in adverts and set themselves unrealistic body goals. This is a really important message, because when people can't get they bodies to look the same as what they see on tv, or in a magazine it can be very problematic for them.

"Scales are for fish" - This message is aimed at anyone who weighs themselves regularly. If they are looking to gain or lose weight, they should forget what the scales say, and go off if they are happy with the way that they look. 

I wanted to create these posters with positive, light colours that reflect enlightenment and self belief. These posters work well together as a set, and also match with the previous designs that I've created.