"The Body Positive teaches people how to overcome conflicts with their bodies so they can lead happier, more productive lives. We are dedicated to inspiring youth and adults to value their health, unique beauty, and identity so they can use their vital resources of time, energy, and intellect to make positive changes in their own lives and in the world."
From this I have deduced my target audience is young people and adults, not limited to gender. They are a positive organisation, that want to spark a change in peoples lives. Their website many pictures of people smiling and enjoying themselves, which is reassuring to anyone that visits it. They have published a book that teaches self love and appreciation, and have an online campaign called ThisIsBeauty.
http://thisisbeauty.org/
As they already have a campaign that focuses on imagery, I would like to create something that is text based, not linking anything to healthy eating, going to the gym, dieting, etc. I would like to inspire and motivate, through just words. I want this campaign to be bold and captivating, making people want to change their attitude towards themselves through a statement as simple as "i love me".
I have looked into similar campaigns and motivational posters here:
From looking at these posters, its striking how they all feature just text. A minimal design such as these is effective, because the message is plain and simple. This is the direction I want to take my campaign.
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