OUGD501 | PRACTICAL | FEEDBACK

Practical Feedback Questionnaire:

Is there too much text on the impact boards? 

• Potentially, on the target audience board, yes, I think these should have to the point information on them. 
• It looks a little busy but for how simple the rest of the board is, I would say it's fine. 
• Target audience and deliverables could be slimmed down by a paragraph. 
• Yes slim down the amount of text.
• Yes, too much text.
• Little but more bullet pointed - like Apple only have 1 line. 
• Yes it is a little over-facing when you first look at the pages. 

Are the mockups suitable? 

• Yes, mockups are suitable however I'm not clear on what the product advertisement looked before therefore it's hard to judge on.
• Yes they are very well done but they are a little vague unless you are aware of the product. 
• The mockups work well as they don't give too much away and encourage further research.
• The mockups are simple but really effective.
• Yes, the settings are good. 

Any improvements? 

• Need some text on the mockups - not sure what they're watching? 
• If you are aiming this at families then maybe you should do a variation of posters e.g. some for kids/more child friendly, and your current designs for young adults. 

Other comments: 

• Definitely an Apple style - looks super sleek and an up-market product. Favourite is the type one - clever wording! Not very family appealing ads - young people, yes. 
• Very professional looking - I like! 
• "Seeing is believing" is a great tagline! 
• Is in the style of Apple, but could be slightly better with text. 

Analysis

Overall the developed ideas were met with a positive response. A few tweaks need to be made to the level of text on the Impact Boards, and a few more slides with a single line of text or an image could be added to create a more lasting impression. 

The mockups had a great response, though some people thought that they were more appropriate for younger people rather than families or the home. Improvements can be made to the campaign, and some more designs need to be created to really appeal to young families.