OUGD501 | PRACTICAL | IMPROVEMENTS

After analysing the feedback, it was obvious that some changes needed to take place in order to create successful Impact Boards. The amount of text on each page was cut down to key points and created a simplistic layout, giving the image full attention. This mimics the style of the campaign, and gives enough information to keep the client satisfied but still intrigued.

The impact boards achieve what the campaign also sets out to do - let the viewer become speaker and listener (Williamson, J. 1978). The extreme ambiguity of the campaign means it can be whatever the client wants it to be, while still remaining relevant to the target audience.

Other comments on the feedback stated there needed to be a more family aspect to the campaign, so two new images were added to make a total of 6. The new images include a family-friendly game viewed through the Oculus Rift, and a female participant viewed from behind. These images also retain a sense of mystery, because the full effect of the Oculus Rift is only available to those who purchase.

Each of the mockups have been edited to have a warm, friendly feeling to them. This was done by enhancing the pink tones in the image. They have quite an intense look also, which correlates
to the emerging technology aspect, but overall they are approachable and look appropriate in their setting. Each mockup now has it's own page on the Impact Boards to really let the client absorb the image and let it take centre stage.