OUGD501 | PRACTICAL | DEVELOPMENT

After receiving feedback on my initial ideas, it was clear that the designs needed to be refined and focussed down. Looking on the Oculus website, they have a few images of people wearing the headset. I felt that this was a good place to start, as showing the headset on a person will connect the viewer to the product.

With the limited amount of images available to me to create the campaign, I created some minimal designs incorporating the logo. Its essential to the campaign that a text-only poster is included, and it's crucial to have a punchy, attention grabbing tagline to mimic the techniques Apple uses. "Seeing is believing" is featured on the text-only poster as a way to entice the viewer they need to experience the Oculus Rift. The minimal composition of the poster leaves an ambiguity that lets the viewer become the speaker and the listener - as Williamson suggests “Obviously people invent and produce adverts, but apart from the fact that they are unknown and faceless, the ad in any case does not claim to speak from them, it is not their speech. Thus, there is a space, a gap left where the speaker should be; and one of the peculiar features of advertising is that we are drawn to fill that gap, so that we become both listener and speaker, subject and object.” -  (Williamson, J, 1978, Page 14). 

It's important for the images to be mocked up in a professional, appropriate, real-life setting as they are being presented as Impact Boards. The boards explain the concept, target audience, deliverables and mockups.