What were your initial aims?
The initial aims of the practical were to apply Apples techniques to another emerging technology brand that doesn't have a specific target audience.
What processes / strategies have you used and why?
Taking influence from The Hidden Persuaders I've used certain strategies to target the hidden needs of the consumer, e.g. ego-gratification and emotional security.
What literature have you read that informs this work?
The Hidden Persuaders - Vance Packard
Decoding advertisements: ideology and meaning in advertising - Judith Williamson
The Advertising Handbook - Sean Brierley
Is the work effective (in terms of your aims)? In what ways? How do you know it is effective (testing)?
So far the response is effective. It's minimal, simple and doesn't appeal to everyone in the same way. It sparks a different response in anyone who looks at it. I know this via peer feedback.
Does it communicate what it should do (in what ways)?
Yes - It makes the Oculus Rift appear unique, exciting and bold. This is because it isn't concerned with any other VR technology on the market. The campaign aims to specify a target market that hasn't been looked at before - young people and families. Virtual Reality is a very singular experience, so to bring in a family/group activity aspect will make the product more desirable.
What are the successful elements and why?
The product successfully emulates Apples branding and focusses on the product.
What areas need improving or developing further and why?
The amount of text needs condensing on the impact boards as it's quite lengthy, and there could be more emphasis on families.
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