For the practical aspect of this module, I would like to take my question "Why is Apple so successful, and how does their branding compare to other technology brands?" and apply what I have learned to another technology brand.
Virtual Reality is an emerging technology with little influence on the advertising world. Oculus Rift has been in development for many years and is almost ready to be released for consumer purchase. They have little to no advertising and this product is predominantly aimed at the gaming community. I would like to propose a campaign that uses Apples techniques to introduce this new technology into the home of families and young people.
VR is a very singular experience, and bringing it into the home with family and friends will hopefully bring people together in a way they've never been exposed to before. This will open up the market for VR and make Oculus Rift the main, trusted brand for virtual reality.
Utilising Apples techniques I will create a proposal for a campaign, consisting of impact boards. These boards will target issues such as the concept, target market, deliverables and mock-ups of the final designs.
Apples main strategy is to be socially and culturally ambiguous. They don't appeal to anyone in-particular which gives them the widest audience possible. They focus on showing the product in their print ad's, and use quick lines of copy to reel the viewer in. Using Oculus Rifts current branding and images I have available to me, I will intertwine these techniques and create a successful campaign proposal to appeal to a more mass-market audience.
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