Today we were asked to start thinking about our practical outcome and to begin planning what we're going to do in stages. My question is about gender and advertising, and I've had a few ideas spring to mind while I've been researching and writing my essay, but none of them are particularly strong. This session helped me gain a clearer understanding of what we need to do and what I should be producing.
Techniques that apply to advertising:
- Photography/Illustration
- Photo manipulation
- Sticking to what society deems "normal"
- Making people feel inferior if they don't buy the product
- Sex appeal
Content of advertising:
- Always includes men or women
- Product
- Sticks to the gender norms
- Includes semiotics where we instantly recognise the advert
- Images and photography always enhanced to look desirable but unachievable
- Uses people as objects to promote the product
Communication:
- Gender is exploited
- More expensive items are portrayed as more high class
- Slimmer = better
- John Lewis and Sainsburys Christmas ads give a good emotional response
- You will be happier if you buy!
During my practice based research, I will be researching, analysing, exploring, evaluating and testing.
Research:
- Look at existing work
- Questionnaires
- Further reading
- Design philosophy
- Look at the sources used within my essay
- Ethical Design
Analysis:
- Analyse research and gain inspiration
- Decide what is relevant and what to take forward
Exploration/Evaluation:
- Experiment with media and designs
- Evaluate and narrow down to most relevant/appropriate
- Explore how content changes through different deliverables e.g. poster, billboard or magazine.
Testing:
- Post to social media and gain opinions
- Questionnaire
- Ask friends/family/public
- Make sure it's not offensive and relevant.
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