OUGD401 - Study Task 4 Structuring Your Essay

I have started to construct a rough essay plan with some points I would like to talk about. I have come up with a hypothesis, which is a direct response to my question: "To what extent does advertising construct our ideas of gender?"

Hypothesis - Advertising has a huge impact on the way our ideas of gender are constructed. Women are shown to be highly sexualised or domesticated. Men are shown to be very masculine and must be dominant. These are the ideals that are put in front of us every day and show us how to live our lives, as society becomes more enveloped into consumer culture.

INTRO - 

• Address the question
• Hypothesis
• Link to body

BODY - 

• Consumer Culture
• Social norms and ideals
• The History of Art + Advertising and how it was used to oppress women for the interests of men
• Specific Advertisements 
• Women are highly sexualised or domesticated
• How advertising affects men too

CONCLUSION -

• Sum up points and conclude
• Re-visit my hypothesis