"Why do graphic designers choose Apple over Microsoft, and what effect does this have on design?"
Which Academic Sources will you reference?
OLINS, W. (2003). Wally Olins on brand. London, Thames & Hudson.
KLEIN, N., JHALLY, S., ALPER, L., GARNER, K., MONAHAN, T., & KLEIN, N. (2003). No logo brands, globalization, resistance. [Northampton, Mass.], Media Education Foundation.
LASN, K. (2000). Culture jam: how to reverse America's suicidal consumer binge, and why we must. New York, Quill.
PACKARD, V. (1957). The hidden persuaders. New York, D. McKay Co.
QUART, A. (2003). Branded: the buying and selling of teenagers. Cambridge, MA : Perseus Pub.
What graphic design will you analyse?
I will look at the apple logo/branding to see how its achieved such a trust with consumers, and how customers feel they can rely on apple, rather than windows.
Essay map:
Microsoft vs Apple - Why do designers choose Apple? Are they taken in by consumer culture just like everyone else, or does Apple truly enhance your design abilities?
Print is dead - Now that everyone has been convinced they need a computer to create good design, what has happened to print? More and more people are turning away from the traditional methods of design and are moving with the advancements in technology.
Branding strategy - How does Apple retain its customers? How does its brand make people feel that apple is a reliable and trustworthy company? What makes people want to buy an Apple product?
Consumerism - Society has now formed around the consumer self, and how we all feel we must buy to feel self worth.
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