Tuesday 20 October 2015

OUGD501 | STUDY TASK 3 | ESTABLISHING A RESEARCH QUESTION

Suggested research question:

For my research question, I'd like to concentrate on consumerism and the way it affects us, and us as designers. I'd like to focus on technology, and the idea of elitism within society. Another focus would be to talk about this in the design industry, with traditional print techniques becoming redundant and technology taking over - is all design the essentially same? Is it just churned out to make the consumer happy?

Which of the module resources does this question relate to? 

- 'New Media Interactive Advertising vs. Traditional advertising'
-  Baudrillard - The consumer society

Which academic sources are available on this topic?

- Wally Olins - On Brand
-  Naoimi Klein - No Logo
- Branded - Alissa Quart

How could the research question be investigated through practice?

I'd like to create something that shows that print still has value. Possibly a bespoke publication or poster that is very intricate and uses many different methods of printing to create. I'd like to show that if something is one of a kind, or traditional, it can still have value and appreciated. I could also create a run of 10 posters, for example, all using a different method to create - showing that even though they're the same poster, the different ways of making have a different character and in return, different resolution.

Peer feedback:

Good idea. Maybe you could focus on one aspect of the question rather than having it quite jumbled? Try to stick to one part so the essay and practical research is more concise.

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