OUGD401 - Cop Seminar

Today we had a short crit do discuss our ideas of moving further with the project. I decided that I wanted to focus on the gender question, "To what extent does advertising construct our ideas of gender?". I feel like I could produce some interesting work with this question, and I think I'm going to focus my ideas around how adverts are today. I am also going to look at historical context, for example the Guerrilla Girls and how they used advertising as a tool to get their message about feminism across. I think that I could produce a series of posters to send out a bold message, for example, kitchen and bathroom cleaner adverts are mostly aimed at women still today, and I feel that's totally gender bias and not reflective of how our society is. I could look into info-graphic posters or look into producing an information leaflet based on how far society has come in terms of women in advertising. I'm also looking at taking some work from a time where it was "normal" for women to be used as an object in advertising, and remodeling it so it can be used in today's society, or re-making the poster to show how awful it was and to send a message across about how men have always had the upper-hand in many different industries.