My essay question concerns consumer technology and their branding. Apple is a very well known brand, and to conduct primary research into this may be useful. Types of primary research include observations, market research, questionnaires and interviews.
The types of primary research that would be most useful to me would be polls and questionnaires. This would allow me to get a broad view of what the general consumer prefers. It would be useful for me to find out which brand people generally prefer and why. Here I have conducted a short Twitter poll - as this gives me the widest audience.
It's clear from these results that Apple is extremely popular with the voters. The main reason people are drawn to Apple is because of their clean, minimal aesthetic closely followed by the products. Some disagreed and much preferred other tech brands:
